They also promoted unity through diversity, but in a different way. StarbucksĪbout a week later, Starbucks released its official holiday cups for the 2016 season. They were designed by fans all over the world. Starbucks released 13 winter-themed cup designs in 2016. However, the cup that was meant to bring people together sparked backlash among some who said the chain was attacking Christian values and promoting a liberal agenda. 1, 2016, the chain released a green cup featuring a “mosaic of more than a hundred people drawn in one continuous stroke." At the time, Starbucks said the design represented a call for unity among people from different backgrounds during a politically divisive time. In 2016, Starbucks actually had two big cup releases around the holidays - and one actually sparked some controversy. It was not meant to replace the classic holiday designs. 2016 Starbucks released a green "Unity" cup in November 2016. The bold design featuring outlined shapes like presents, hands, little Christmas trees and more allowed Starbucks customers to draw in their own festive scenes on the white background. The 2017 holiday release was inspired by the surging popularity of adult coloring books. 2017 Starbucks created a DIY coloring book on its 2017 holiday cups. A take on the infamous plain red cup returned, along with a candy cane design, a green cup meant to look like a sweater and a white cup with seasonal flora and holly. Starbucks debuted four different holiday designs in 2018, which was a big departure from most years that saw only one seasonal release. 2018 In 2018, Starbucks released four festive designs evoking cozy, wintry imagery. Here's a look back at the coffee chain's most recent holiday cup designs, from the cute to the controversial.
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